Dizayini ya EXP Brasil Brand Kapangidwe Ka ndi Mateus Matos Montenegro ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

SilivaZithunzi· 2020

EXP Brasil Brand Kapangidwe Ka

ndi Mateus Matos Montenegro

Kasitomala: EXP Brasil

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

76,536

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #87730

Fufuzani Ntchito Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za EXP Brasil Brand Kapangidwe Ka

Kupanga kwa mtundu wa EXP Brasil kumachokera ku mfundo zamagulu zamgwirizano ndi mgwirizano. Kuyika kusakanikirana pakati paukadaulo ndi kapangidwe ka mapulani awo ngati muofesi. Chinthu choyimira chikuyimira mgwirizano ndi mphamvu za kampaniyi. Mapangidwe a kalata X ndi olimba komanso ophatikizidwa koma opepuka kwambiri komanso aukadaulo. Chizindikirocho chikuyimira moyo wa situdiyo, wokhala ndi zinthu zomwe zilembozi, zonse zabwino komanso zopanda pake zomwe zimagwirizanitsa anthu ndi kapangidwe, munthu payekha komanso gulu, losavuta ndiukadaulo, wopepuka komanso wolimba, waluso komanso wamunthu.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

EXP Brasil Brand Kapangidwe Ka ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. EXP Brasil Brand Kapangidwe Ka akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. EXP Brasil Brand Kapangidwe Ka ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Miyezo ndi Kuphimba: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Zizindikiro: Architecture, brand, logotype, engineering, contruction, design
Teknoloji Yopangira: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Vuto la Dizayini: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Kafukufuku: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Chilimbikitso: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Nthawi ya Polojekiti: The project started February 2018 and ended in January 2019
Mdondomeko ya Ntchito: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Mamembala a Gulu: Mateus Matos Montenegro