Dizayini ya Pleady Branding Chizindikiro cha Mtundu (Brand Identity) ndi Katsumi Tamura ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2020

Pleady Branding Chizindikiro cha Mtundu (Brand Identity)

ndi Katsumi Tamura

Kasitomala: Good Morning Inc

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

29,825

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #90561

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Pleady Branding Chizindikiro cha Mtundu (Brand Identity)

Pleady Branding ndi pulogalamu ya chizindikiro cha mtundu yopangidwa kwa opanga tepi apadera. Pulogalamuyi ikuphatikizapo dzina la mtunduwo, chizindikiro cha mtunduwo, kufunditsa, masamba a pa intaneti, mabuku a zinthu, mafilimu a mtunduwo ndi mabwalo a masewera azamalonda. Dzinalo limagwirizanitsa mawu play ndi ready. Uthenga umamangidwa pozungulira mzere wolengeza wonena kuti Tape or Lose ndi chithunzi chachikulu cha mkazi wothamanga, chopangidwa kutengera mzere umene ukudutsa mu chizindikirocho. Mtundu wachikaso-wobiriwira umasonyeza kuyang'anira pa amasewera. Kasamalidwe ka mtundu kamasunga mtundu wa mtunduwo kukhala wofanana pa pepala, filimu, ndi zisoni.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Pleady Branding Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pleady Branding Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pleady Branding Chizindikiro cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Miyezo ndi Kuphimba: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Zizindikiro: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Teknoloji Yopangira: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Vuto la Dizayini: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Chilimbikitso: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Nthawi ya Polojekiti: PLEADY launched in July 2019.
Mdondomeko ya Ntchito: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Mamembala a Gulu: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida