Dizayini ya Macy’s Website Primary Function: Mawonekedwe a Webusaiti ndi Willy Lai and Dave Torres ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mawonekedwe, Kulumikizana ndi Zokumana ndi Ogwiritsa Ntchito.
SilivaMawonekedwe· 2020
Macy’s Website Primary Function: Mawonekedwe a Webusaiti
Kasitomala: Macy's
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mawonekedwe
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #94023Kapangidwe
Za Macy’s Website Primary Function: Mawonekedwe a Webusaiti
Webusaiti ya Macy's ndi mawonekedwe a malonda a pa intaneti omwe amalola makasitomala kuyang'ana ndi kugula zinthu zomwe Macy's imapereka. Webusaitiyi inakonzedwanso potsatira maganizo a makasitomala, zomwe zinapangitsa kuti pakhale kakhalidwe kaoyera ndi kophweka kotengera ku zofalitsa za mafashoni ndi zinthu za teknoloji za ogula. Ukadaulo wa webusaiti womwe umasintha molingana ndi chipangizo umalola kuti anthu azitha kulowa kudzera pa makompyuta a laputopu, mataputi ndi mafoni a m'manja. Kufufuza kwakukulu kunatsogolera ntchitoyi, kuphatikizapo mafunso a ogwiritsa ntchito, zoyankhulana, kuyesa kwa A/B ndi kuyesa kwa kagwiritsidwe. Kakhalidwe kophweka kameneka kamathandiza kufulumizitsa njira yogulira ndipo kanawongolera kutenga nawo mbali kwa ogwiritsa ntchito.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Macy’s Website Primary Function: Mawonekedwe a Webusaiti ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Macy’s Website Primary Function: Mawonekedwe a Webusaiti akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Macy’s Website Primary Function: Mawonekedwe a Webusaiti ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Miyezo ndi Kuphimba
- We developed resonsive web design across different devices.
- Zizindikiro
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Teknoloji Yopangira
- We utilized modern responsive web technologies.
- Vuto la Dizayini
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Kafukufuku
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Chilimbikitso
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Nthawi ya Polojekiti
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Mdondomeko ya Ntchito
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Mamembala a Gulu
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Mwini Zithunzi
- Images courtesy of Macys.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
