Grand Egyptian Museum Identitat Corporativa per Rana Gaber

Lo dissènh Grand Egyptian Museum Identitat Corporativa per Rana Gaber es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Grafica.

AurGrafica· 2020

Grand Egyptian Museum Identitat Corporativa

per Rana Gaber

Client : Rana Hossam

Laureat del A' Design Award d'Aur dins la Categoria Grafica

61,233

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #100110

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Grand Egyptian Museum Identitat Corporativa

Grand Egyptian Museum es una identitat corporativa per un musèu d'artefactes de l'Egipte antica. Lo logotip es bastit a partir de cinc ieroglifs que se legisson Egipte, combinats dins una forma geometrica e simpla. La forma rectangulara alongada s'inspira del cartoche, un quadre que designa un nom reial. Lo negre es la color primària, perque las ribas de Nil èran apeladas la Tèrra Negra. Las colors segondàrias s'inspiran de la joielariá de l'Egipte antica. Roboto es la poliça de caractèrs principala, perque sos angles e sas corbas correspondon a las del logotip. Un sistèma experimental de senhaletica foguèt desvolopat.

La Reconoissença

A prepaus del A' Design Award d'Aur

Grand Egyptian Museum Identitat Corporativa a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Grand Egyptian Museum Identitat Corporativa siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Grand Egyptian Museum Identitat Corporativa crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimensions e Embalatge: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etiquetas: Visual Identity, Logo, Branding, Typography, Signage system
Tecnologia de Produccion: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Desaffo de Dissènh: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Recèrca: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspiracion: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Durada del Projècte: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Flux Operacional: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Membres de l'Equipa: none.
Crèdits d'Imatges: credits to: Shutterstock and bensound