You and We Lenguatge Visual per Yujin Jung

Lo dissènh You and We Lenguatge Visual per Yujin Jung es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2020

You and We Lenguatge Visual

per Yujin Jung

Client : Korea Volunteer Center(KVC).

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

15,601

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Lo Concèpte

A prepaus de You and We Lenguatge Visual

Lo projècte consistís en l'integracion dels volontaris dins la vida quotidiana per aportar un cambiament social positiu. Los elements visuals comprenon en tot 83 imatges representatius dels volontaris e consistisson en 54 grafics, 15 illustracions e 14 icònas. Es concebut per permetre una comprension aisida del tipe de trabalh volontari correspondent a cada categoria. Lo grafisme es basat sus un design modular amb lo tèma del trabalh volontari e las personas, e las illustracions mòstran divèrsas sortas de trabalh volontari accessiblas a totes, en transmetent una sensacion familiara.

La Reconoissença

A prepaus del A' Design Award de Fèrre

You and We Lenguatge Visual a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que You and We Lenguatge Visual siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, You and We Lenguatge Visual merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
Dimensions e Embalatge: Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
Etiquetas: Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
Tecnologia de Produccion: Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
Desaffo de Dissènh: It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
Recèrca: Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
Inspiracion: This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
Durada del Projècte: The project started in April 2019 and finished in June 2019 in the Republic of Korea.
Flux Operacional: To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.