Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl per Zhang Zhipeng

Lo dissènh Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl per Zhang Zhipeng es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl

per Zhang Zhipeng

Client : Guangdong Shiwan Baijiu Group Co., Ltd

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

27,468

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Colors

Lo Concèpte

A prepaus de Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl

Shiwanyubingshao es un design d'empaquetatge per un alcòl chinés. Lo design utiliza la dança del leon, un espectacle tradicional chinés, coma son tèma visual principal. La botelha es facha de veire amb un acabament negre transparent aspergit, e la forma de la botelha es basada suls antics recipients de vin chineses, amb de detalhs daurats. La bóstia exteriora es facha de papièr especial negre amb un procediment d'estampatge. Una illustracion de cap de leon es plaçada sul cimèl de la bóstia. En dobrissent la bóstia se revèla la color del cap de leon e apond un sens de ceremonia a l'acte de beure.

La Reconoissença

A prepaus del A' Design Award d'Argent

Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions e Embalatge: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Etiquetas: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Tecnologia de Produccion: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Desaffo de Dissènh: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Recèrca: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiracion: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Durada del Projècte: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Flux Operacional: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Membres de l'Equipa: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Crèdits d'Imatges: Zhang Zhipeng