Luhua Xiaomo Embalatge d'Òli de Sesam per Tiger Pan

Lo dissènh Luhua Xiaomo Embalatge d'Òli de Sesam per Tiger Pan es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2020

Luhua Xiaomo Embalatge d'Òli de Sesam

per Tiger Pan

Client : Shandong Luhua Group

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

19,982

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Lo Concèpte

A prepaus de Luhua Xiaomo Embalatge d'Òli de Sesam

Luhua Xiaomo es un embalatge concebut per d'òli de sesam mòlt, un òli fach a la man produsit en pichonas quantitats. Lo contenidor es una botelha de veire cilindrica dreita, de 50 mm de diamètre e 210 mm d'nautor. L'etiqueta adesiva envolopa la botelha sus 350 grases e es presentada coma un ancian jornal, evocant un temps ont l'alimentacion èra emboligada dins de papièr de jornal. Los caractèrs son disposats verticalament, a la manièra dels ancians ensenhas de botigas chinesas. Lo estret espaci descubèrt daissat vengut un marca en releu de balança romana (estatera), que mòstra la quantitat contenguda a l'interior.

La Reconoissença

A prepaus del A' Design Award de Bronze

Luhua Xiaomo Embalatge d'Òli de Sesam a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Luhua Xiaomo Embalatge d'Òli de Sesam siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Luhua Xiaomo Embalatge d'Òli de Sesam satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions e Embalatge: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Etiquetas: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Tecnologia de Produccion: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Desaffo de Dissènh: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Recèrca: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiracion: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Durada del Projècte: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Flux Operacional: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Membres de l'Equipa: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie