Lo dissènh Nostalgia Perfumeria per Dmitry Pozarenko es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Interior.
ArgentInterior· 2020
Nostalgia Perfumeria
per Dmitry Pozarenko
Client : Gold Apple
Laureat del A' Design Award d'Argent dins la Categoria Interior
Laureat de Prèmi Verificat
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A prepaus de Nostalgia Perfumeria
Los paisatges industrials dels ans 1960-1970 an inspirat aqueste projècte. Las estructuras metalicas fabricadas en acièr lamiat a caud crèan una entonacion realista d'anti-utopia. Una fuelha profilada rovilhada de barrièras vièlhas crèa una atmosfèra de libertat d'expression completa. Las comunicacions tecnicas dubertas, lo guissatge escabelhat e las bancadas de granit apondon al chic industrial d'interior dels ans seissanta.
La Reconoissença
A prepaus del A' Design Award d'Argent
Nostalgia Perfumeria a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Nostalgia Perfumeria siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nostalgia Perfumeria es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensions e Embalatge
- The total area is 1630 sq.m.
- Etiquetas
- interior design, retail space, metal, stone, industrial, sixties
- Tecnologia de Produccion
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Desaffo de Dissènh
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Recèrca
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiracion
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Durada del Projècte
- The store is located in the center of Moscow. The project was completed in 2018.
- Flux Operacional
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Membres de l'Equipa
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak - Crèdits d'Imatges
- All images: photographer Mick Pomortsev, 2019.
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