Anta Concepcion Interiora de Burèu per Oatson Interior Design

Lo dissènh Anta Concepcion Interiora de Burèu per Oatson Interior Design es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Interior.

BronzeInterior· 2021

Anta Concepcion Interiora de Burèu

per Oatson Interior Design

Client : Oatson Interior Design

Laureat del A' Design Award de Bronze dins la Categoria Interior

11,605

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Colors

Lo Concèpte

A prepaus de Anta Concepcion Interiora de Burèu

Anta es la concepcion interiora del sètge d'una marca d'articles d'esport a Shanghai, en China. Cada estatge, del segond al cinquen, es consacrat a una marca del grop. Una partida del sòl a un plafond de uèch mètres d'alçada e un grand ecran LED visible de l'exterior. De linhas grisas e regularas, de figuras esportivas blancas e una letra de marca roja modelan l'espaci d'entrada. Un espaci de repaus roi e un sòl blau seguisson las colors de doas marcas. Los materials de finicion incluson la pintura sus plaqueta d'alumini, lo placatge de casse, lo marbre e lo granit.

La Reconoissença

A prepaus del A' Design Award de Bronze

Anta Concepcion Interiora de Burèu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Anta Concepcion Interiora de Burèu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Anta Concepcion Interiora de Burèu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions e Embalatge: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Etiquetas: interior design, workplace, brand, modern, international
Tecnologia de Produccion: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Desaffo de Dissènh: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Recèrca: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiracion: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Durada del Projècte: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Flux Operacional: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Membres de l'Equipa: Chief designer: Yan Deng
Chief designer: Jia Rong