Transformers the Skin Test House Pop Up Store per Hsuan-Hui Lee

Lo dissènh Transformers the Skin Test House Pop Up Store per Hsuan-Hui Lee es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Interior.

FèrreInterior· 2021

Transformers the Skin Test House Pop Up Store

per Hsuan-Hui Lee

Client : Birkin Creative Integrated Marketing Service Limited

Laureat del A' Design Award de Fèrre dins la Categoria Interior

20,547

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Lo Concèpte

A prepaus de Transformers the Skin Test House Pop Up Store

Transformers the Skin Test House es una botiga pop up concebuda per una marca de cosmètics. La botiga es bastida a partir de contenidors amb una estructura d'acièr, mentre que lo sòl, lo plafon e las parets son fabricats en fusta e materials ecològics. De bòitas de lutz LED e de vitrinas presentan los produits a l'interior. Las unitats pòdon èsser montadas en dotze oras e combinadas en diferents nombres, e un aubèrgatge pòt èsser ajustat per las jornadas de pluèja. Totes los materials son reutilizables, e la botiga a estat montada e desmontada environ seissanta còps per d'eveniments d'exposicion dins d'endreits publics.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Transformers the Skin Test House Pop Up Store a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Transformers the Skin Test House Pop Up Store siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Transformers the Skin Test House Pop Up Store merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensions e Embalatge: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Etiquetas: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Tecnologia de Produccion: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Desaffo de Dissènh: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Recèrca: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiracion: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Durada del Projècte: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Flux Operacional: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Membres de l'Equipa: Birkin Creative Integrated Marketing
Crèdits d'Imatges: Birkin Creative Integrated Marketing