SciFest Los Angeles Sistèma d'Identitat de Festenal per Ching-Fa Lung

Lo dissènh SciFest Los Angeles Sistèma d'Identitat de Festenal per Ching-Fa Lung es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

SciFest Los Angeles Sistèma d'Identitat de Festenal

per Ching-Fa Lung

Client : Art Center College of Design

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Laureat de Prèmi Verificat

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Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de SciFest Los Angeles Sistèma d'Identitat de Festenal

SciFest Los Angeles es un sistèma d'identitat de festenal creat per un ipotetic festenal de cinèma de uèch jorns consacrat als filmes de fantasciéncia. Lo programa selecciona de filmes classics de fantasciéncia de 1970 a 2017, cobrissent de sosgènres coma l'accion, l'animacion e lo mistèri. Una tipografia dimensionala, inspirada per d'scènas en quatre dimensions, servís coma lengatge visual principal per totas las aplicacions. Los cartèls foncionan amb la realitat augmentada, çò que permet als espectators d'explorar lor prigondor. Las interfàcias de l'aplicacion e del site web utilizan de grafismes tridimensionals cineticament animats.

La Reconoissença

A prepaus del A' Design Award de Fèrre

SciFest Los Angeles Sistèma d'Identitat de Festenal a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que SciFest Los Angeles Sistèma d'Identitat de Festenal siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, SciFest Los Angeles Sistèma d'Identitat de Festenal merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Etiquetas: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Tecnologia de Produccion: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Desaffo de Dissènh: To re-design a pre-existing event and create holistic design experience through branding.
Recèrca: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiracion: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Durada del Projècte: The project started in December 2017 but finished in December 2019 in Pasadena.
Flux Operacional: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.