Fairy Fox Sòins de la Pèl per Antonia Skaraki - A.S. Advertising

Lo dissènh Fairy Fox Sòins de la Pèl per Antonia Skaraki - A.S. Advertising es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Fairy Fox Sòins de la Pèl

per Antonia Skaraki - A.S. Advertising

Client : Fairy Fox

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

30,040

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Lo Concèpte

A prepaus de Fairy Fox Sòins de la Pèl

Benvenguda a un viatge aventurós cap al sentiment de la natura. Sentètz lo mistèri qu'envolopa aquesti produits de sòins de la pèl. Lo design rend omenatge al ligam entre la Natura Maira e sos enfants, mentre que los materials d'alta qualitat apòrtan una sensacion tactila e una impression durabla. La cartografia de la concurrencia e l'analisi de las tendéncias an menat a la descobèrta d'espacis d'oportunitat alineats amb la vision e l'estrategia del client, menant a un embalatge modèrne, minimal e caud.

La Reconoissença

A prepaus del A' Design Award d'Argent

Fairy Fox Sòins de la Pèl a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Fairy Fox Sòins de la Pèl siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Fairy Fox Sòins de la Pèl es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensions e Embalatge: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Etiquetas: baby, care, child, cream, fairy, fox, product, health, skincare
Tecnologia de Produccion: Environmentally friendly. Plastic containers with PVC labels.
Desaffo de Dissènh: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Recèrca: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiracion: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Durada del Projècte: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Flux Operacional: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Membres de l'Equipa: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Crèdits d'Imatges: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017