Lo dissènh Chadao Libre per Wang Zhi es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Imprimariá.

BronzeImprimariá· 2021

Chadao Libre

per Wang Zhi

Client : Yunnan TAETEA Group Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Imprimariá

14,433

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Colors

Lo Concèpte

A prepaus de Chadao Libre

Los materials e las colors de la cobèrta rigida son utilizats per crear una manièra clara de presentar las colors tipicas del tè Pu'er. Lo disseny tipografic e la mesa en pagina son apropiadament daissats en blanc, e la dispausicion generala es plena de variacions. Un lengatge de disseny modèrn es utilizat per explicar lo charma del tè Pu'er chinés, e lo disseny dels chapitres es simple e clar. Los imatges e lo contengut se maridan ben e son interessants. Los grafismes e lo tèxte son presentats d'una manièra armoniosa e apropriada.

La Reconoissença

A prepaus del A' Design Award de Bronze

Chadao Libre a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Chadao Libre siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Chadao Libre satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Dimensions e Embalatge: Book size: 170mm x 240mm x 23mm
Etiquetas: TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Tecnologia de Produccion: The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Desaffo de Dissènh: The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Recèrca: The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Inspiracion: The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.

An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Durada del Projècte: January 1 to 31, 2018; Beijing, China
Flux Operacional: By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Brevets: Copyrights belong to Foreign Languages Press, 2018
Membres de l'Equipa: Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan
Crèdits d'Imatges: Photographe: Wang Haifei, Sun Yishuai