Dream of the Blue M6 Plus Condicionament de Baijiu per Huashuang Liu and Jingzhang Xiao

Lo dissènh Dream of the Blue M6 Plus Condicionament de Baijiu per Huashuang Liu and Jingzhang Xiao es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Dream of the Blue M6 Plus Condicionament de Baijiu

per Huashuang Liu and Jingzhang Xiao

Client : Jiangsu Yanghe Distillery Co., Ltd

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

47,889

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Lo Concèpte

A prepaus de Dream of the Blue M6 Plus Condicionament de Baijiu

Dream of the Blue M6 Plus adopta un design de luxe que reflèctis una estetica modèrna. La botelha blava e l'etiqueta aurada amb una decoracion en gota mostran un luxe discret e revèlan un gost internacional. Pren "Dream Drop" coma origina de creativitat, utiliza una botelha en forma de gota d'aiga e una cobèrta de cristal coma simbòl estilistic. L'estructura es naturala e la transicion es suau del naut cap al bas. Amb la tecnologia innovanta e una textura de material de qualitat superiora, la qualitat es tanben fòrtament melhorada. Lo design intègra lo modelatge, la color, l'artesanat e la foncion ergonomica.

La Reconoissença

A prepaus del A' Design Award d'Argent

Dream of the Blue M6 Plus Condicionament de Baijiu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Dream of the Blue M6 Plus Condicionament de Baijiu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Dream of the Blue M6 Plus Condicionament de Baijiu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Dimensions e Embalatge: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnologia de Produccion: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Desaffo de Dissènh: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Recèrca: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Inspiracion: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Durada del Projècte: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Flux Operacional: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Membres de l'Equipa: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Crèdits d'Imatges: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.