Lo dissènh Chinese Mooncake Embalatge de bóstia de regal per Litete Brand Design es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2021

Chinese Mooncake Embalatge de bóstia de regal

per Litete Brand Design

Client : Litete Brand Design

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

36,021

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Lo Concèpte

A prepaus de Chinese Mooncake Embalatge de bóstia de regal

Chinese Mooncake es una bóstia de regal concebuda per de pastisses de luna ofèrtas pendent la Fèsta de la Mieja Tardor. La bóstia exteriora sèc la forma d'una bóstia alimentària chinesa tradicionala. Una illustracion d'estil brodariá mòstra una vista aeriana d'un banquet de la dinastia Tang, amb d'arquitectura de fusta e de dançaires. Cada partida de l'illustracion es separada per decopatge puèi tornarmai junta, çò que dona a l'embalatge de prigondor e de jaces. La bóstia interiora presenta de movements de dança del Rainbow Skirt and Feather Coat, combinats amb de colors chinesas classicas coma lo violet reial e lo verd bambó.

La Reconoissença

A prepaus del A' Design Award d'Aur

Chinese Mooncake Embalatge de bóstia de regal a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Chinese Mooncake Embalatge de bóstia de regal siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Chinese Mooncake Embalatge de bóstia de regal crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Dimensions e Embalatge: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Etiquetas: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Tecnologia de Produccion: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Desaffo de Dissènh: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Recèrca: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspiracion: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Durada del Projècte: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Flux Operacional: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Brevets: Copyrights belong to Langcer Lee, 2020.
Membres de l'Equipa: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Crèdits d'Imatges: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.