Biboi Etiquetas de Vin per Giovanni Murgia

Lo dissènh Biboi Etiquetas de Vin per Giovanni Murgia es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Biboi Etiquetas de Vin

per Giovanni Murgia

Client : Cantine Biboi

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

27,577

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #111397

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Biboi Etiquetas de Vin

Un dessenh innovant, inusitat e despreocupat per definir l'identitat d'aquestes vins. Un dessenh geometric qu'empenta son inspiracion dels ans setanta e l'enriquís amb d'elements iconografics que representan las caracteristicas del territòri sard. Lo dessenh d'aquestas etiquetas es estudiat per donar un efècte tactil quand la botelha es levada, gràcias al papièr de l'etiqueta e al gofrat d'unas partidas. L'objectiu es de comunicar un dessenh fresc e jovent, despreocupat e immediat, adaptat a un public jove que cèrca un vin de qualitat amb un caire intrigant.

La Reconoissença

A prepaus del A' Design Award d'Argent

Biboi Etiquetas de Vin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Biboi Etiquetas de Vin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Biboi Etiquetas de Vin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Dimensions e Embalatge: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Etiquetas: wine, packaging, graphic design, label design, sardinia
Tecnologia de Produccion: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Desaffo de Dissènh: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Recèrca: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Inspiracion: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Durada del Projècte: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Flux Operacional: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Membres de l'Equipa: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA