Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Empaquetatge de botelha de saké per Laurent Hainaut

Lo dissènh Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Empaquetatge de botelha de saké per Laurent Hainaut es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Empaquetatge de botelha de saké

per Laurent Hainaut

Client : Tanaka 1789 X Chartier

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

25,636

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Colors

Lo Concèpte

A prepaus de Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Empaquetatge de botelha de saké

Tanaka 1789 X Chartier Sake Blend 001 es l'empaquetatge d'una seria de mescladissas de saké. L'etiqueta pòrta un motiu de grasilha negre sus negre inspirat de las parets de la Bugadariá Tanaka, un exemple d'arquitectura Kura de l'epòca Edo. La grasilha es estampada coma verniç a l'entorn de la botelha e es ordenada en una seria d'exagòns, un simbòl de la sciéncia aromatica. Se fan servir lo negre e lo blanc perque las doas marcas presentan aquestas colors, e las botelhas negras son reservadas al saké premium. Los dos noms son junts dins un motiu en crotz a travèrs una letra A partejada.

La Reconoissença

A prepaus del A' Design Award d'Argent

Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Empaquetatge de botelha de saké a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Empaquetatge de botelha de saké siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Empaquetatge de botelha de saké es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Tecnologia de Produccion: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiracion: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Membres de l'Equipa: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

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