Maskeeper Ostal de masca per Maurice Kwok and Steve Yeung

Lo dissènh Maskeeper Ostal de masca per Maurice Kwok and Steve Yeung es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Accessòri.

FèrreAccessòri· 2021

Maskeeper Ostal de masca

per Maurice Kwok and Steve Yeung

Client : Innosphere Ltd

Laureat del A' Design Award de Fèrre dins la Categoria Accessòri

13,938

Laureat de Prèmi Verificat

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Lo Concèpte

A prepaus de Maskeeper Ostal de masca

Tèxte del libre : Maskeeper es un ostal de gardatge temporari per las mascas facialas, pleat en un pacatge de la talha d'una carta de visita. Maskeeper es fabricat en fuèlha de polipropilèn de qualitat alimentària, decopada e pleada per una produccion rapida e de bas còst. La masca es plaçada sus la fuèlha dubèrta e pleada a l'interior, atal las superfícias de la masca demòran cobèrtas e la contaminacion crosada es reducha. Amb de dimensions de 91 per 61 per 8 millimètres e un pes de 10 grams, Maskeeper se plaça aisidament dins una pòcha. La concepcion ofrís una alternativa neta e higienica al fach d'envolopar las mascas levadas dins de papièr mocador o d'envolopas al moment dels repaisses.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Maskeeper Ostal de masca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Maskeeper Ostal de masca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Maskeeper Ostal de masca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions e Embalatge: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Etiquetas: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Tecnologia de Produccion: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Desaffo de Dissènh: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Recèrca: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiracion: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Durada del Projècte: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Flux Operacional: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Membres de l'Equipa: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Crèdits d'Imatges: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung