Low Classic Identitat de Marca per Yaman Hu

Lo dissènh Low Classic Identitat de Marca per Yaman Hu es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Low Classic Identitat de Marca

per Yaman Hu

Client : Low Classic

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Low Classic Identitat de Marca

Low Classic es una identitat de marca creada per una marca de mòda independenta. L'identitat s'inspira de las revistas de mòda dels ans 1980. Se fa servir una paleta de colors atenuats e una mesa en pagina que trenca la grasilha. La tipografia es exagerada e combinada amb de corbas elegantas, e forma lo lengatge visual principal de la marca. Son inclús tant de materials estampats coma numerics, tals coma d'afichas, de grafics per las malhas socialas, de corrièls e de bandièras web. Los supòrts estampats son produches sus paper reciclat sens tencha polluenta. L'objectiu es de balhar un aspècte vintage jos una forma numerica refinada.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Low Classic Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Low Classic Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Low Classic Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions e Embalatge: 1920px*1280px
Etiquetas: Identity, digital design, fashion, typography
Tecnologia de Produccion: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Desaffo de Dissènh: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Recèrca: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiracion: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Durada del Projècte: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Flux Operacional: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Membres de l'Equipa: Creative Director: Yaman Hu
Designer: Yaman Hu