Zhuliguan Hote Lògo d'Ostal per Zhongxiang Zheng

Lo dissènh Zhuliguan Hote Lògo d'Ostal per Zhongxiang Zheng es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Zhuliguan Hote Lògo d'Ostal

per Zhongxiang Zheng

Client : Zhongxiang Zheng

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Lo Concèpte

A prepaus de Zhuliguan Hote Lògo d'Ostal

Zhuliguan es un ostal tematic centrat sus la cultura del bambó. Lo motiu sembla tant un bambó coma d'irondèlas, fasent que la gent espèra lo començament d'un nòu viatge. Lo lògo presenta un desvolopament del nient cap a qualquaren, que ven a l'origina del taoisme filosòfic. Son cambiament pòrta la filosofia del taoisme chinés tradicional "Del Tao naís l'Un. De l'Un, lo Dos; Del Dos, lo Tres; Del Tres, l'univèrs creat", implicant "La Veia del Tao seguís la natura".

La Reconoissença

A prepaus del A' Design Award de Fèrre

Zhuliguan Hote Lògo d'Ostal a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Zhuliguan Hote Lògo d'Ostal siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Zhuliguan Hote Lògo d'Ostal merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensions e Embalatge: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Etiquetas: Brand , Research , Hotel , Logo , Culture
Tecnologia de Produccion: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Desaffo de Dissènh: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Recèrca: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiracion: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Durada del Projècte: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Flux Operacional: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Brevets: Trademark (2019) Zhongxiang Zheng
Crèdits d'Imatges: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.