Umano Identitat de Marca per Ruis Vargas

Lo dissènh Umano Identitat de Marca per Ruis Vargas es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Umano Identitat de Marca

per Ruis Vargas

Client : Laika

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

12,725

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Lo Concèpte

A prepaus de Umano Identitat de Marca

Umano es una identitat de marca creada per un bar d'ostal a Sao Paulo, Brasil. L'identitat s'inspira de l'antropofagia culturala, un concèpte literari que ajusta l'umor amb la reïnterpretacion liura d'influéncias extèrnas. Lo projècte inclutz un logotipe, cartas de visita sus papièr offset de 300 grams, un menú, un sac, un disseny de susfàcia e afichas estampadas sus papièr offset de 75 grams e pegadas suls murs intèriors. La grafica e l'arquitectura se combinan per formar narracions visualas que reïnterpretan las vistas de la ciutat e los poèmas locals. L'objectiu es de s'alunhar del ton formal dels bars d'ostal tradicionals.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Umano Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Umano Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Umano Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Dimensions e Embalatge: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Etiquetas: Brand, poster, logotype, illustration, visual identity, Laika Design
Tecnologia de Produccion: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Desaffo de Dissènh: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Recèrca: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Inspiracion: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Durada del Projècte: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Flux Operacional: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Brevets: Laika Design
Membres de l'Equipa: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Crèdits d'Imatges: Laika Design