Cafe Soul Identitat Visuala per Mateus Matos Montenegro

Lo dissènh Cafe Soul Identitat Visuala per Mateus Matos Montenegro es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2022

Cafe Soul Identitat Visuala

per Mateus Matos Montenegro

Client : Cafe Tunico

Laureat del A' Design Award de Bronze dins la Categoria Grafica

11,750

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Cafe Soul Identitat Visuala

Cafe Soul es una identitat visuala e un design d'embalatge per una marca de cafè. Lo cafè es fach a partir de 100 per cent de grans d'Arabica e es ofrit a un prètz abordable. L'identitat utiliza un logo modulari los elements del qual pòdon èsser combinats per formar fòrça caras e texturas diferentas. Lo lengatge visual es leugièr e jove, e ambiciona d'ajónher de novèls consomators mai joves. L'embalatge es estampat en un procès quatre colors amb quatre colors Pantone sus una estructura d'alumini. Lo nombre sèt fa referéncia als sèt membres de la familha que fan virar l'explotacion.

La Reconoissença

A prepaus del A' Design Award de Bronze

Cafe Soul Identitat Visuala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Cafe Soul Identitat Visuala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Cafe Soul Identitat Visuala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Dimensions e Embalatge: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Etiquetas: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Tecnologia de Produccion: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Desaffo de Dissènh: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Recèrca: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspiracion: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Durada del Projècte: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Flux Operacional: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Membres de l'Equipa: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha