Smoked Trout Fonction Primària : Empaquetatge Alimentari per Armeanu Creative Studio

Lo dissènh Smoked Trout Fonction Primària : Empaquetatge Alimentari per Armeanu Creative Studio es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Smoked Trout Fonction Primària : Empaquetatge Alimentari

per Armeanu Creative Studio

Client : Valeputna

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

29,133

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #119796

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

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Lo Concèpte

A prepaus de Smoked Trout Fonction Primària : Empaquetatge Alimentari

La Truita Fumada es un design d'empaquetatge per de produches de peis fumat. L'empaquetatge es fach de carton kraft amb fuèlha d'aur e vernissatge selectiu. Un motiu circular, una forma de pòrta medievala emplegada per la talha del carton e un sagèl daurat fan referéncia a la tradicion, a l'eiretatge e als ingredients naturals. Lo sagèl e la forma de pòrta apareisson sus tota la gamma de produches per exprimir la continuitat. L'embalatge plegat mesura 11,5 sus 25 centimètres. La forma compacta permet una insercion e una tampadura aisidas del produch, e mai un emmagazinatge, un transpòrt e una presentacion en linhòl simples.

La Reconoissença

A prepaus del A' Design Award d'Argent

Smoked Trout Fonction Primària : Empaquetatge Alimentari a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Smoked Trout Fonction Primària : Empaquetatge Alimentari siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Smoked Trout Fonction Primària : Empaquetatge Alimentari es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensions e Embalatge: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Etiquetas: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tecnologia de Produccion: The packaging is made of kraft carton, has golden folio and selective varnishing.
Desaffo de Dissènh: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Recèrca: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiracion: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Durada del Projècte: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Flux Operacional: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Brevets: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Membres de l'Equipa: Armeanu Ana
Armeanu Catalin
Crèdits d'Imatges: Main Image and optional images - Armeanu Creative Studio SRL - Romania