Sogurt With Love and All Things Good Embalatge de Iogurt Gelat per Jimmy Chew

Lo dissènh Sogurt With Love and All Things Good Embalatge de Iogurt Gelat per Jimmy Chew es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Sogurt With Love and All Things Good Embalatge de Iogurt Gelat

per Jimmy Chew

Client : Sogurt

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

14,338

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Colors

Lo Concèpte

A prepaus de Sogurt With Love and All Things Good Embalatge de Iogurt Gelat

Sogurt With Love and All Things Good es un design d'embalatge per de gòbels de iogurt gelat. De tonalitats de color fresc son utilizadas per reflectir una votz de marca aproachabla, leugièra e eleganta. D'illustracions superpausadas personifican la fusion dels ingredients claus dins cada sabor elaborat. La tipografia, l'iconografia e la mesa en pagina son arrengadas per presentar l'informacion sul produit d'un biais clar e per facilitar la lectura. Lo cobercle de plastic de l'embalatge precedent es remplaçat per un cobercle de papièr. Cada gòbel conten 125 millilitres e fa 74 millimètres de larg.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Sogurt With Love and All Things Good Embalatge de Iogurt Gelat a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Sogurt With Love and All Things Good Embalatge de Iogurt Gelat siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Sogurt With Love and All Things Good Embalatge de Iogurt Gelat merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensions e Embalatge: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Etiquetas: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Tecnologia de Produccion: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Desaffo de Dissènh: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Recèrca: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiracion: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Durada del Projècte: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Flux Operacional: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Membres de l'Equipa: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Crèdits d'Imatges: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.