Flowering Street Identitat de Marca Caritativa per Mingjun Jiang

Lo dissènh Flowering Street Identitat de Marca Caritativa per Mingjun Jiang es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2021

Flowering Street Identitat de Marca Caritativa

per Mingjun Jiang

Client : Monka Design

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,092

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Colors

Lo Concèpte

A prepaus de Flowering Street Identitat de Marca Caritativa

Flowering Street es una identitat de marca caritativa creada per sostener las personas sens abric a Londres. La marca permet als vendeires sens abric de ganhar un revengut en vendent flors als prètzes ordinaris del mercat, puslèu que de dependre de las donacions. La forma del logotipe s'inspira dels panèus de carrièras de Londres, en referéncia al tèrme amics de la carrièra emplegat entre las personas que dòrmon en defòra. Cada bocèl de flors es embolopat dins de vièlhs jornals recampats, estacat amb una còrda de canebe naturala e acompanhat d'una carta de mercé. Los materials naturals reciclables mantenon los còstes d'embalatge bas, çò que permet de sostener mai de vendeires.

La Reconoissença

A prepaus del A' Design Award de Bronze

Flowering Street Identitat de Marca Caritativa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Flowering Street Identitat de Marca Caritativa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Flowering Street Identitat de Marca Caritativa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimensions e Embalatge: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etiquetas: charity, homeless, London, branding, visual, identity, flower
Tecnologia de Produccion: Flowers sold by the homeless.
Desaffo de Dissènh: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Recèrca: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspiracion: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Durada del Projècte: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Flux Operacional: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Brevets: none
Membres de l'Equipa: Mingjun Jiang
Crèdits d'Imatges: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019