Peaceful Foncion Principala: Emballatge de Tè Perfumat per Wang Jinsheng

Lo dissènh Peaceful Foncion Principala: Emballatge de Tè Perfumat per Wang Jinsheng es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Peaceful Foncion Principala: Emballatge de Tè Perfumat

per Wang Jinsheng

Client : Yunnan Tech & Besiness University

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Peaceful Foncion Principala: Emballatge de Tè Perfumat

Tèxte del Libre: Peaceful es un design d'emballatge per de tè perfumat. La bóstia exteriora es illustrada amb una imatge pintada a la man d'una femna que pòrta un cheongsam, la vestimenta tradicionala de las femnas chinesas, amb de motius floraus mesclats dins lo tèissut. L'illustracion es aplicada per impression en gravura sus lo cobercle d'una boita d'alumini. L'emballatge comprend doas partidas, un cobercle de bóstia e un còs de bóstia, çò que fa que las pichonas boitas son aisidas de dobrir, de tirar e de presentar. Lo papièr d'alumini a l'interior protegís lo tè de l'umiditat. Tres saborsas pòdon èsser combinadas per s'adaptar als gostes divèrses.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Peaceful Foncion Principala: Emballatge de Tè Perfumat a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Peaceful Foncion Principala: Emballatge de Tè Perfumat siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Peaceful Foncion Principala: Emballatge de Tè Perfumat merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensions e Embalatge: Width 75mm x Length 200mm x Height 45mm
Etiquetas: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Tecnologia de Produccion: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Desaffo de Dissènh: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Recèrca: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiracion: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Durada del Projècte: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Flux Operacional: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Membres de l'Equipa: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Crèdits d'Imatges: Image#1: Illustrator Wang Jinshengi, 2020.