Lo dissènh The Taste of Heritage Cafè Soluble per Shawn Goh Chin Siang es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.
ArgentEmbalatge· 2021
The Taste of Heritage Cafè Soluble
Client : Hai Soon Leong Sdn. Bhd
Laureat del A' Design Award d'Argent dins la Categoria Embalatge
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #123769Lo Concèpte
A prepaus de The Taste of Heritage Cafè Soluble
Lo design es estat inspirat per las originas del client – una entrepresa familial, de generacion en generacion. Per preservar e transmetre lo gost, lo produit 'Lo Gost del Patrimòni' es estat lancat. Sèrv tanben coma simbòl del torisme malaisian, alara lo designer a conçebut lo concèpt de preservacion del patrimòni cultural, incorporant las idèas del client, e a integrat las culturas ancianas de divèrses grops etnics dins lo design per que mai de gent comprengan la cultura malaisian e se passionen per l'Art malaisian.
La Reconoissença
A prepaus del A' Design Award d'Argent
The Taste of Heritage Cafè Soluble a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The Taste of Heritage Cafè Soluble siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Taste of Heritage Cafè Soluble es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste. - Dimensions e Embalatge
- The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
- Etiquetas
- Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
- Tecnologia de Produccion
- The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
- Desaffo de Dissènh
- Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
- Recèrca
- The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
- Inspiracion
- After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
- Durada del Projècte
- Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
- Flux Operacional
- The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
- Brevets
- -
- Membres de l'Equipa
- Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee - Crèdits d'Imatges
- Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.
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