Chiang Hu Baijiu per Evan Chen and Ziming Guo

Lo dissènh Chiang Hu Baijiu per Evan Chen and Ziming Guo es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Chiang Hu Baijiu

per Evan Chen and Ziming Guo

Client : Lascaux Design Institute Inc.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

32,075

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Colors

Lo Concèpte

A prepaus de Chiang Hu Baijiu

Se consacra a las bevandas alcoolicas tradicionalas chinesas (aiga ardenta blanca, vin d'arròs, vin jaune d'arròs, vin de frucha, etc.) combinadas amb la tendéncia modèrna per crear una novèla expression chinesa, una expression internacionala. Sus lo davant de l'ampòla se tròba una gravadura elaborada d'aucèls. Sus lo revers de l'ampòla figura lo paisatge del riu Fenhe de China, luòc de naissença de la destilariá. A travèrs lo vin, los aucèls vòlan per dessús las montanhas e los rius, expriment aspiracions elevadas.

La Reconoissença

A prepaus del A' Design Award d'Argent

Chiang Hu Baijiu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Chiang Hu Baijiu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Chiang Hu Baijiu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Chianghu is a neo chinese-style single sorgum baijiu fremented and distilled with Daqu plus a touch of valencia orange peel for a light critus aroma, which is well balanced and owns a smooth, sweet finish.
It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression.
Dimensions e Embalatge: The size of the single box is 240mm*125mm*100mm.
Structure, natural anti-collision design, internal fixed paper foil, express no longer need to use foam package. When you open the box, the lid is in close contact with the bottom, which will slowly slide down because of the air damping.
Etiquetas: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Tecnologia de Produccion: Located in Luliang Distillery, one of the world's ten largest spirits producing areas, the Qinghu Distillery is located in Luliang Hill, Fenhe River, the second largest tributary of the Yellow River Valley.
Huzhou Brewing Technology: Using Lu Liang area's intangible cultural heritage brewing technology, it is awarded to Lu Liang's intangible cultural heritage brewing technology, which is1.5 years old,3 years old,5 years old, mixed in proportion.
Desaffo de Dissènh: Howl is a bird with lofty aspirations and the strength to fly high in Chinese ancient deepening legend. How to show the ambition under the limited bearing range of the picture (bottle shape, packaging box) is the difficulty of our creation; Finally, the positive expression of confidence, courage and strength of the birds, the reverse side of the vast mountains and rivers for the exquisite illustration as the main graphic creation. Slowly turn the bottle, through the bottle and wine, birds are flying in the sky. To express great foresight and ambition.
Recèrca: The founder of the product appreciates our understanding of white wine, we all agree that food, water and wine is an important part of wine making, so we began to cooperate, at the same time expressing self-confidence in the wine packaging, expressing great ambition.
Inspiracion: On the front of the bottle is an elaborate engraving of birds.
On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.
Durada del Projècte: The project started in Suzhou on New Year's Day, 2021.
Flux Operacional: When consumers get the wine, turn the bottle, will see a big bird flying in the vast landscape above the river, convey the meaning of lofty ambition.
Membres de l'Equipa: Evan Chen
Ziming Guo
Leti Liu
JiaYi Jiang
Fan Zhang
XiangNan Xu
Min Fang
Crèdits d'Imatges: EvanChen