Grafa Foncion Principala: Aplicacion d'Informacion Financièra per Heidi Cuthbert

Lo dissènh Grafa Foncion Principala: Aplicacion d'Informacion Financièra per Heidi Cuthbert es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Mobil.

BronzeMobil· 2021

Grafa Foncion Principala: Aplicacion d'Informacion Financièra

per Heidi Cuthbert

Client : Grafa

Laureat del A' Design Award de Bronze dins la Categoria Mobil

15,851

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Lo Concèpte

A prepaus de Grafa Foncion Principala: Aplicacion d'Informacion Financièra

Tèxte del Libre: Grafa es una aplicacion mobila per las donadas financièras, las novèlas e l'analisi. L'aplicacion permet als utilizaires d'accedir rapidament a de grands volums d'informacion. De videòs de novèlas seleccionadas per l'intelligéncia artificiala son combinadas amb d'articles escriches per d'analistas de donadas e de jornalistas economics. Los utilizaires pòdon representar en grafics de conjunts de donadas multi-actius que compreson las accions australianas, las devisas mondialas e las criptomonedas. Un fons blau marina escur amb de reflèits blau clar crèa una experiéncia de lectura neta e calma. L'interfàcia es bastida en HTML e s'adapta a fòrça talhas d'ecran sus los aparelhs Android e Apple.

La Reconoissença

A prepaus del A' Design Award de Bronze

Grafa Foncion Principala: Aplicacion d'Informacion Financièra a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Grafa Foncion Principala: Aplicacion d'Informacion Financièra siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Grafa Foncion Principala: Aplicacion d'Informacion Financièra satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Dimensions e Embalatge: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Etiquetas: fintech, finance, charting, finance content
Tecnologia de Produccion: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Desaffo de Dissènh: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Recèrca: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Inspiracion: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Durada del Projècte: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Flux Operacional: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Brevets: Grafa has an Innovation Patent pending.
Membres de l'Equipa: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Crèdits d'Imatges: All content owned by Grafa.