Fondazione Alinari Foncion Primària: Identitat de Marca per Frush Design

Lo dissènh Fondazione Alinari Foncion Primària: Identitat de Marca per Frush Design es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2021

Fondazione Alinari Foncion Primària: Identitat de Marca

per Frush Design

Client : Frush | Creative studio

Laureat del A' Design Award d'Argent dins la Categoria Grafica

43,653

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #125706

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Fondazione Alinari Foncion Primària: Identitat de Marca

Fondazione Alinari es una identitat de marca creada per Fondazione Alinari per la Fotografia, un organisme public fondat a Florença per la conservacion, la gestion e la promocion de las colleccions fotograficas Alinari. L'identitat es bastida a l'entorn de la letra minuscula A, una abstraccion d'un objectiu de camèra, que fonciona tanben coma cadre per las imatges de l'archiu istoric. La tipografia esculpturala e una paleta en blanc e negre evòcan la lutz e l'ombra. Lo sistèma s'aplica als materials imprimits, als bilhets, als catalògs, al merchandising e a un site web.

La Reconoissença

A prepaus del A' Design Award d'Argent

Fondazione Alinari Foncion Primària: Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Fondazione Alinari Foncion Primària: Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Fondazione Alinari Foncion Primària: Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions e Embalatge: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Etiquetas: brand design, merchandising, print materials, visual identity
Tecnologia de Produccion: Brand design and visual identity and language.
Desaffo de Dissènh: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Recèrca: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiracion: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Durada del Projècte: The project started in October 2020 in Florence (Italy) and it is still going on.
Flux Operacional: It's a brand identity project to identificate a new public subject.
Brevets: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Membres de l'Equipa: Giuditta Valentina Gentile