Durex Fun and Adventure Embalatge de Preservatius per Blackandgold Shanghai

Lo dissènh Durex Fun and Adventure Embalatge de Preservatius per Blackandgold Shanghai es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Durex Fun and Adventure Embalatge de Preservatius

per Blackandgold Shanghai

Client : RB & Manon Business

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Durex Fun and Adventure Embalatge de Preservatius

Durex Fun and Adventure es un design d'embalatge per preservatius venduts sul mercat chinés. La bóstia es fabricada en papièr e mesura 64 mm de largor, 37 mm de prigondor e 125 mm d'nautor. Lo design grafic que presenta los avantatges del produit es acabat amb un vernís UV localizat. Los grafismes s'inspiran dels jòcs d'art pixelizat, çò que fa que la gama sembla a de mercandisa de jòc sus l'estagèra. Fòrça crompaires en China se sentisson embarrassats quand chausisson de preservatius dins las botigas. L'estil pixelizat explica los avantatges del produit d'un biais leugièr, sens imatges explicitas, e ajuda la gama a se destacar.

La Reconoissença

A prepaus del A' Design Award de Bronze

Durex Fun and Adventure Embalatge de Preservatius a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Durex Fun and Adventure Embalatge de Preservatius siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Durex Fun and Adventure Embalatge de Preservatius satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Durex's new brand idea "Good Sex, Liberated" guides consumers to conquer existing barriers to love. As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. When displayed on shelf, the new Durex Fun and Adventure looks like a range of game merchandise that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
Dimensions e Embalatge: Width 64 mm x Depth 37 mm x Height 125 mm
Etiquetas: graphic design, packaging upgrade, condom, Durex, China market
Tecnologia de Produccion: The box is made of paper and the graphic design for product benefits is coated with Spot UV.
Desaffo de Dissènh: Our goal is to modernize the existing packaging and the main challenge is how packaging can avoid the embarrassment during purchase and explain the product benefits in a fun and distinct way to attract young consumer without being too explicit, i.e. showing a condom on packaging.
Recèrca: Durex is the world leading condom brand, but it faces fierce competition in China. Starting from consumers, we got the insights from client brief and research report that consumers may feel embarrassed when buying condoms, especially in offline channel. Then, we did the desk research to understand the competitors, and figured out the condom packaging trend in China. We proposed creative direction by combining consumer insight and product benefits during brainstorming.
Inspiracion: The new packaging is inspired by Pixel Art Game. Given that the majority of Chinese condoms buyers are male who are familiar with video games, a range of pixelated game theme packaging can generate resonance with them and avoid the purchase embarrassment. Besides, the pixel art game is strongly associated with novel and fun experience which is the one Durex tries to offer to consumers.
Durada del Projècte: In 2019, the project started in May and the new packaging was launched to market in December.
Flux Operacional: The pixelated style makes this product range look like game merchandise, which can stand out among the condom shelf. Compared with the leading textured condom brand, the new packaging explains the product benefit in a fun way and won't let consumers feel embarrassed when they are selecting products in front of shelf.
Membres de l'Equipa: Creative Director: Yang LI
Graphic Designer: Xiao XUE
Account Manager: Yiling JIANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Crèdits d'Imatges: All photos and video credits to blackandgold Shanghai, 2021.