Lo dissènh Xiaoxiancao Saquet de Tè per Jin Zhang es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Xiaoxiancao Saquet de Tè

per Jin Zhang

Client : Xiao xian cao

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

13,959

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Lo Concèpte

A prepaus de Xiaoxiancao Saquet de Tè

A travèrs l'estudi de l'origina dels saquets de tè, lo designaire a determinat l'istòria dins la dinastia Tang e a pres lo beire de tè amb las màneguas cobrint la boca coma expression visuala principala per permetre a mai de gent de coneisser e aimar lo tè d'una manièra mai interessanta. Sul revers, lo caractèr simplificat "tè" es utilizat per transmetre la categoria e renforçar la percepcion de qualitat. Lo pichon saquet de tè utiliza un saquet de fuelha d'alumini amb empaquetatge individual, çò que es practical pels consomators per portar e consumir.

La Reconoissença

A prepaus del A' Design Award de Bronze

Xiaoxiancao Saquet de Tè a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Xiaoxiancao Saquet de Tè siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Xiaoxiancao Saquet de Tè satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensions e Embalatge: Box size285mm*100mm*35mmPackage content3g*10
Etiquetas: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Tecnologia de Produccion: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Desaffo de Dissènh: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Recèrca: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspiracion: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Durada del Projècte: It will be designed in August 2020 and put on the market in September 2020
Flux Operacional: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Membres de l'Equipa: Designer:Jin Zhang