Lo dissènh Bay Botiga de Cosmetica per SIG Design es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Interior.

FèrreInterior· 2022

Bay Botiga de Cosmetica

per SIG Design

Client : Sephora

Laureat del A' Design Award de Fèrre dins la Categoria Interior

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Colors

Lo Concèpte

A prepaus de Bay Botiga de Cosmetica

Las raias iconicas nègras e blancas de Sephora son utilizadas coma un punt focal visual per guidar lo flux de personas e aportar una experiéncia de consum melhorada. L'illusion optica e la composicion lineara d'ondas forman una baia Sephora, resultant dins una experiéncia visuala diferenta. Las linhas sus las colomnas nègras e blancas s'espandisson cap a l'interior de l'espaci, formant atal un guida visual natural.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Bay Botiga de Cosmetica a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Bay Botiga de Cosmetica siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Bay Botiga de Cosmetica merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions e Embalatge: The project space is 424 ㎡.
Etiquetas: cosmetics retail space, bay, stripes, consuming experience
Tecnologia de Produccion: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Desaffo de Dissènh: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Recèrca: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiracion: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Durada del Projècte: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Flux Operacional: /
Membres de l'Equipa: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Crèdits d'Imatges: Image #1-image #5 Photographer ：Lerong Huang