Lo dissènh Fragrance Gallery Foncion primària : Design interior de comèrci per Yuan Jiang and Chen Song es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Interior.
ArgentInterior· 2022
Fragrance Gallery Foncion primària : Design interior de comèrci
Client : SODA Architects
Laureat del A' Design Award d'Argent dins la Categoria Interior
Laureat de Prèmi Verificat
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A prepaus de Fragrance Gallery Foncion primària : Design interior de comèrci
Fragrance Gallery es un interior de comèrci per una marca de perfum a Pequin, cobrissent 314 mètres carrats. L'espaci es arrengat coma una galariá d'art puslèu que coma una botiga convencionala. L'entrada es bastida a partir d'environ 5 000 botelhas de perfum reciclatas, formant una estructura mediatica que càmbia de color de jorn coma de nuèch. Dins la sala principala, una susfàcia corbada de 20 mètres de long pòrta de projeccions numericas de texturas de perfum e d'informacions sus l'istòria e las matèrias primièras. Lo design combina d'elements visuals, sonòrs, olfactius e interactius, e guida los visitaires al long d'un percors autoguidat.
La Reconoissença
A prepaus del A' Design Award d'Argent
Fragrance Gallery Foncion primària : Design interior de comèrci a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Fragrance Gallery Foncion primària : Design interior de comèrci siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Fragrance Gallery Foncion primària : Design interior de comèrci es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions e Embalatge
- 314 Square Meters
- Etiquetas
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Tecnologia de Produccion
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Desaffo de Dissènh
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Recèrca
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiracion
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Durada del Projècte
- The project started in August 2019 and finished in October 2020 in Beijing.
- Flux Operacional
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Membres de l'Equipa
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Crèdits d'Imatges
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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