Lo dissènh Mamba Chiliast Identitat de Marca per Sxdesign es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Grafica.
ArgentGrafica· 2022
Mamba Chiliast Identitat de Marca
per Sxdesign
Client : MC basketball community
Laureat del A' Design Award d'Argent dins la Categoria Grafica
Laureat de Prèmi Verificat
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A prepaus de Mamba Chiliast Identitat de Marca
Mamba Chiliast es una identitat de marca creada per una comunautat de basquetbòl formada pels aficionats de la Mamba Mentality. L'identitat amassa los membres a travèrs d'activitats de basquetbòl e lor balha un sentiment d'apartenéncia, d'orgulh e de distincion. Lo lòg utiliza la forma d'un exagrama coma quadre visual, format per las letras M e C combinadas. Un uèlh plaçat al centre visual representa la Mamba. L'exagrama evòca d'associacions comunas de cresença, d'organizacion e d'energia. Lo lòg pòt èsser estampat, cordurat o motlat per injeccion en fòrça talhas.
La Reconoissença
A prepaus del A' Design Award d'Argent
Mamba Chiliast Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mamba Chiliast Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mamba Chiliast Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions e Embalatge
- It can be printed, sewed or injection molded in a variety of sizes
- Etiquetas
- brand identity, logo, branding, mamba, basketball
- Tecnologia de Produccion
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Desaffo de Dissènh
- To appeal to and attract Kobe fans without the use of basketball elements.
- Recèrca
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiracion
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Durada del Projècte
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Flux Operacional
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Brevets
- Sxdesign
- Membres de l'Equipa
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Crèdits d'Imatges
- Sxdesign
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