Before the Midnight Hour Illustracions de Mobilièr per Martin Reznik

Lo dissènh Before the Midnight Hour Illustracions de Mobilièr per Martin Reznik es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Aur dins la Categoria de Competfo Grafica.

AurGrafica· 2022

Before the Midnight Hour Illustracions de Mobilièr

per Martin Reznik

Client : Martin Reznik Illustration

Laureat del A' Design Award d'Aur dins la Categoria Grafica

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Lo Concèpte

A prepaus de Before the Midnight Hour Illustracions de Mobilièr

Una seria d'illustracions en blanc e negre comandadas per Marc Krusin que presentan sas creacions de mobilièr las mai notablas per Knoll e Desalto. Inspirat per la benda dessenhada e lo cinema noir, lo projècte romp las convencions de l'illustracion de mobilièr en aportant una narrativa a las scènas, l'usatge d'una perspectiva exagerada e una estetica noir atmosferica. L'abséncia de preséncia umana e d'objèctes esparpalhats apondon un element de mistèri e de suspens a l'istòria, mentre que lo protagonista es revelat dins un finiment sorprenent. Totas las imatges foguèron dessenhadas numeriquament amb Adobe Photoshop en utilizant una tableta Wacom Cintiq.

La Reconoissença

A prepaus del A' Design Award d'Aur

Before the Midnight Hour Illustracions de Mobilièr a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Before the Midnight Hour Illustracions de Mobilièr siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Before the Midnight Hour Illustracions de Mobilièr crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensions e Embalatge: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Etiquetas: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tecnologia de Produccion: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Desaffo de Dissènh: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Recèrca: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiracion: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Durada del Projècte: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Flux Operacional: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Crèdits d'Imatges: All illustrations: Martin Reznik, 2021