Small Satine Embalatge de Lach per Enfants per Blackandgold Shanghai

Lo dissènh Small Satine Embalatge de Lach per Enfants per Blackandgold Shanghai es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Small Satine Embalatge de Lach per Enfants

per Blackandgold Shanghai

Client : Yili Group

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

11,714

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Lo Concèpte

A prepaus de Small Satine Embalatge de Lach per Enfants

Lo Tèxte del Libre: Small Satine es un embalatge per un produch de lach organic fach per enfants. Lo concèpcion espandís la marca de lach Satine e conserva son logo e sas colors blanca e verda. Un personatge nomenat Small Satine apareis sul panèl davant, repausant sus l'èrba al costat d'un vedèl. Lo panèl arrièr mòstra una vista larga de la bòria laitièra, dessenhada dins un estil leugièr e simple. Lo nom del produch es presentat dins una poliça adaptada als enfants, e las informacions nutricionalas son presentadas clarament per als parents. L'embalatge intèrne es un carton de papièr.

La Reconoissença

A prepaus del A' Design Award de Bronze

Small Satine Embalatge de Lach per Enfants a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Small Satine Embalatge de Lach per Enfants siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Small Satine Embalatge de Lach per Enfants satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions e Embalatge: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Etiquetas: Packaging, milk, kid, China, organic
Tecnologia de Produccion: Inner pack: Tetra Pack
Box: paper
Desaffo de Dissènh: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Recèrca: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiracion: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Durada del Projècte: The project started in Feb, 2021 and the product is launched in June, 2021.
Flux Operacional: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Brevets: All photos credits to blackandgold Shanghai, 2022.
Membres de l'Equipa: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG