Lo dissènh 87MM Brand Story Concepcion de Libre per Sunghoon Kim es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Imprimariá.

ArgentImprimariá· 2022

87MM Brand Story Concepcion de Libre

per Sunghoon Kim

Client : 87mm

Laureat del A' Design Award d'Argent dins la Categoria Imprimariá

575,958

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Lo Concèpte

A prepaus de 87MM Brand Story Concepcion de Libre

87MM es una marca de mòda representativa en Corèa que crea una cultura quotidiana a travèrs del sens e de l'esprit. Despuèi son lançament en 2011, es estat concebuda per contar l'istòria de la darrièra decada al public que ama 87MM a travèrs Moment by Moment, We Say No Concept But Good Sense, una marca amb 10 ans d'istòria. Aquò permetrà de comunicar mai estretament amb lo jove public corean que ama 87MM e que s'entusiasma per ela, a travèrs l'istòria dels dos fondators atal coma l'istòria de la marca 87MM.

La Reconoissença

A prepaus del A' Design Award d'Argent

87MM Brand Story Concepcion de Libre a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que 87MM Brand Story Concepcion de Libre siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. 87MM Brand Story Concepcion de Libre es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensions e Embalatge: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Etiquetas: 87MM, brand book, book, design, editorial, graphic, typography
Tecnologia de Produccion: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Desaffo de Dissènh: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Recèrca: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiracion: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Durada del Projècte: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Flux Operacional: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Membres de l'Equipa: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Crèdits d'Imatges: 87MM