Sugar of Wagu Embalatge de Bombons per Jie Yang

Lo dissènh Sugar of Wagu Embalatge de Bombons per Jie Yang es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Sugar of Wagu Embalatge de Bombons

per Jie Yang

Client : Decelent

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Sugar of Wagu Embalatge de Bombons

Lo Sucre de Wagu es un dissenh d'embalatge per una confiseria tradicionala facha a partir de granas d'amarant a Hubei, en China. Aquesta confiseria es una especialitat locala del pòble Tujia. La còca de papièr dur es estampada plana, puèi pleada en forma de tigre, e las doçors son tengudas dins lo ventre color. Totas las colors venon de motius de brocat Tujia e son extraches de plantas localas. Aquestes pigments naturals s'esvanisson aprèp environ un an, atal l'embalatge tòrna a la natura. Lo dissenh vòl far conéisser al grand public una especialitat regionala pauc coneguda.

La Reconoissença

A prepaus del A' Design Award de Bronze

Sugar of Wagu Embalatge de Bombons a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sugar of Wagu Embalatge de Bombons siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sugar of Wagu Embalatge de Bombons satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimensions e Embalatge: Length: about 15cm width: About 8cm height: About 20cm
Etiquetas: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Tecnologia de Produccion: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Desaffo de Dissènh: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Recèrca: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspiracion: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Durada del Projècte: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Flux Operacional: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Membres de l'Equipa: JieYang