Lo dissènh Jing Yin Li Concepcion de l'Identitat de Marca per Sxdesign es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Grafica.
BronzeGrafica· 2022
Jing Yin Li Concepcion de l'Identitat de Marca
per Sxdesign
Client : Jing Yin Li
Laureat del A' Design Award de Bronze dins la Categoria Grafica
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A prepaus de Jing Yin Li Concepcion de l'Identitat de Marca
Jing Yin Li es una identitat de marca concebuda per una marca de netejatge e cura de vestits sul mercat chinés. Lo logotip es bastit a partir de formas geomètricas simplas, quadrats e quarts de cercle, disposats en quatre rengs. Tres dels rengs forman las letras J, Y e L, las inicialas del nom de la marca. Las formas son alinhadas dins una disposicion establa e simetrica per suggerir fiabilitat e fermetat. La color de la marca es equilibrada entre roge e violet e fa referéncia a la porcellana tradicionala chinesa e als mòbles de santal roge. Lo logotip demora legible a una talha minimala de 6 per 12 milimètres.
La Reconoissença
A prepaus del A' Design Award de Bronze
Jing Yin Li Concepcion de l'Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Jing Yin Li Concepcion de l'Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Jing Yin Li Concepcion de l'Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions e Embalatge
- Minimum size of logo: 6mmx12mm
- Etiquetas
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Tecnologia de Produccion
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Desaffo de Dissènh
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Recèrca
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiracion
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Durada del Projècte
- July to November, 2021, at Beijing, Shenzhen
- Flux Operacional
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Brevets
- Sxdesign
- Membres de l'Equipa
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Crèdits d'Imatges
- Sxdesign
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