Avant Modern Cuisine Identitat de Marca per Jiawei Wu

Lo dissènh Avant Modern Cuisine Identitat de Marca per Jiawei Wu es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2022

Avant Modern Cuisine Identitat de Marca

per Jiawei Wu

Client : Jiawei Wu Design

Laureat del A' Design Award de Bronze dins la Categoria Grafica

15,986

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Avant Modern Cuisine Identitat de Marca

Avant es un restaurant de gastronomia refinada situat en China. Lo concèpte de marca utiliza l'experiéncia a l'estranger dels proprietaris per ofrir als clients de remembranças unicas, coma s'aguèsson emprendat un viatge. Tot comença amb un menut concebut per assemblar a un passapòrt. Aprèp cada repais, los clients recébon un bilhet personalizat concebut segon l'inspiracion especifica darrièr cada plat e las remembranças de las ciutats. Aquesta experiéncia gastronomica es devenguda fòrça populara quand los viatges son estats interromputs a causa de la pandemia de Covid.

La Reconoissença

A prepaus del A' Design Award de Bronze

Avant Modern Cuisine Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Avant Modern Cuisine Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Avant Modern Cuisine Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensions e Embalatge: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Etiquetas: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tecnologia de Produccion: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Desaffo de Dissènh: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Recèrca: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiracion: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Durada del Projècte: The project started in July 2020 in China and finished in March 2021.
Flux Operacional: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Membres de l'Equipa: Jiawei Wu
Crèdits d'Imatges: Jiawei Wu_Designer
Guanzhong Qiu_Photographer