Craftal Servici d'Abonament de Vaissèla per Culture Generation Japan

Lo dissènh Craftal Servici d'Abonament de Vaissèla per Culture Generation Japan es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Patrimòni Cultural.

BronzePatrimòni Cultural· 2022

Craftal Servici d'Abonament de Vaissèla

per Culture Generation Japan

Client : Craftal

Laureat del A' Design Award de Bronze dins la Categoria Patrimòni Cultural

17,758

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Colors

Lo Concèpte

A prepaus de Craftal Servici d'Abonament de Vaissèla

Craftal es un servici d'abonament que provesís vaissèla artisanala japonesa a restaurants e ostals. Los utilizaires seleccionan trenta pèças a partir d'una galariá fisica o d'un catalòg en linha, e un curator pòt ajudar dins la seleccion. La vaissèla es puèi liurada per un periòde d'assag de tres meses. Aprèp tres meses, las pèças pòdon èsser escambiadas o tornadas. Los articles tornats reçaupon un manteniment dins un centre de distribucion abans d'èsser mandats a un autre utilizaire. Lo servici ligam los artisans amb las personas qu'utilizan lor trabalh, çò que permet a la retroaccion dirècta de guidar lo desvolopament dels produits.

La Reconoissença

A prepaus del A' Design Award de Bronze

Craftal Servici d'Abonament de Vaissèla a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Craftal Servici d'Abonament de Vaissèla siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Craftal Servici d'Abonament de Vaissèla satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Dimensions e Embalatge: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Etiquetas: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Tecnologia de Produccion: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Desaffo de Dissènh: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Recèrca: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Inspiracion: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Durada del Projècte: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Flux Operacional: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Membres de l'Equipa: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi