Bank of England Fotografia per Matteo Ruisi

Lo dissènh Bank of England Fotografia per Matteo Ruisi es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Fotografia.

BronzeFotografia· 2022

Bank of England Fotografia

per Matteo Ruisi

Client : Bank of England

Laureat del A' Design Award de Bronze dins la Categoria Fotografia

31,150

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Colors

Lo Concèpte

A prepaus de Bank of England Fotografia

Una de las foncions de la Banca d'Anglatèrra es d'imprimir de bilhets de banca. Los bilhets de liura esterlina britanica presentan de caracteristicas diferentas que los rendon unics. La fotografia dels bilhets es estada introducha dins lo quadre d'un projècte mai larg d'identitat visuala, pasmens, los bilhets de banca pòdon èsser reproduits mas que en seguir de reglamentacions strictas. Las fòtos, presas amb un objectiu macro, representan los elements de seguretat, los personatges e la beutat de lor concepcion. Los imatges son estats agropats en 3 categorias: gropes de bilhets, detalhs e abstract.

La Reconoissença

A prepaus del A' Design Award de Bronze

Bank of England Fotografia a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Bank of England Fotografia siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Bank of England Fotografia satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensions e Embalatge: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Etiquetas: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Tecnologia de Produccion: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Desaffo de Dissènh: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Recèrca: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspiracion: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Durada del Projècte: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Flux Operacional: Images for branded photography can be used on digital and print applications.
Brevets: Bank of England
Membres de l'Equipa: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Crèdits d'Imatges: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell