Proshot Coffee Empaquetatge per Mohsen Koofiani

Lo dissènh Proshot Coffee Empaquetatge per Mohsen Koofiani es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2022

Proshot Coffee Empaquetatge

per Mohsen Koofiani

Client : Proshot Coffee

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

40,643

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Colors

Lo Concèpte

A prepaus de Proshot Coffee Empaquetatge

Lo projècte mòstra lo processus de produccion del cafè dempuèi la plantacion fins a la presentacion del produch. La creacion d'aquestes gigants imaginaris e de lors aisinas nomadas visa a sosténer l'environament e la consciéncia del consomador concernent los estatges dificils de la produccion del cafè, amai a sosténer las personas que trabalhan arduament per realizar aqueste produch e que demòran pas vistas. Aquestes personatges revolucionaris del cafè fan referéncia a l'enfant interior dels umans e a lor mond imaginari. L'illustracion es realizaa amb la tecnica de l'aqueròla. L'utilizacion de partidas brillantas dins la tecnica d'impression permetrà als empaquetatges d'èsser mai visibles.

La Reconoissença

A prepaus del A' Design Award d'Argent

Proshot Coffee Empaquetatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Proshot Coffee Empaquetatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Proshot Coffee Empaquetatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
Dimensions e Embalatge: 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm
Etiquetas: Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
Tecnologia de Produccion: In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic).
Desaffo de Dissènh: Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
Recèrca: Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter.
Inspiracion: The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
Durada del Projècte: The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
Flux Operacional: 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Crèdits d'Imatges: Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani