Messenger Angel Embalatge per Musa Celik

Lo dissènh Messenger Angel Embalatge per Musa Celik es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2022

Messenger Angel Embalatge

per Musa Celik

Client : Kertil Cam

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Messenger Angel Embalatge

Aqueste design es destinat a una marca creada fa decennis e qu'a una impression nostalgica als uèlhs dels clients. L'embalatge implica un univèrs visual mitologic amb de transicions de color a l'entorn del simbòl de l'àngel. L'estructura florala dins lo design de la botelha fa referéncia als perfums de la marca. Las ondas que montan del bas cap amont en forma d'espirala donan l'efièch d'espetadissas de perfum e crean la sensacion que las fragràncias regolan foravant la botelha. Lo design a per objectiu de crear un aspècte novèl e modèrne per una marca istorica.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Messenger Angel Embalatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Messenger Angel Embalatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Messenger Angel Embalatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.

The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
Dimensions e Embalatge: Height 25 cm X Length 4,6 cm X Width 8,6 cm
Etiquetas: Scent, Fragrance, History, Mythological
Tecnologia de Produccion: For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
Desaffo de Dissènh: The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
Recèrca: When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.

The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
Inspiracion: Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.

It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
Durada del Projècte: Istanbul, 15.06.2021 - 30.12.2021
Flux Operacional: Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.

A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
Membres de l'Equipa: Musa Celik, Efe Esa