Koch's Meerrettich Renovacion de marca per Wolkendieb Design Agency

Lo dissènh Koch's Meerrettich Renovacion de marca per Wolkendieb Design Agency es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2022

Koch's Meerrettich Renovacion de marca

per Wolkendieb Design Agency

Client : KOCHS Meerrettich & Feinkost GmbH

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

27,046

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Koch's Meerrettich Renovacion de marca

Lo devisa "tornar a las raigas" conquista actualament l'industria alimentària. Los legums de raigas ancians, entre los quals lo raifòrt, son fòrça populars uèi. Per reviscolar la marca dins los estalatges, Wolkendieb a relançat l'identitat de marca Kochs e sa gamma d'embalatges. Lo lògo es estat modernizat per devenir mai gras e mai visible. Lo dessenh novèl se concentra sus la representacion dels ingredients naturals non tractats e de las receptas puras sens additius ni conservants. Fresc del camp fins al consomator: preparats dirèctament, simplament e amb amor!

La Reconoissença

A prepaus del A' Design Award d'Argent

Koch's Meerrettich Renovacion de marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Koch's Meerrettich Renovacion de marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Koch's Meerrettich Renovacion de marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensions e Embalatge: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Etiquetas: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Tecnologia de Produccion: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Desaffo de Dissènh: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Recèrca: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiracion: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Durada del Projècte: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Flux Operacional: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Membres de l'Equipa: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen