Gui Ba Fang Embalatge de Baijiu per Yanhui Zhang

Lo dissènh Gui Ba Fang Embalatge de Baijiu per Yanhui Zhang es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2023

Gui Ba Fang Embalatge de Baijiu

per Yanhui Zhang

Client : Wuhan Pufine Creative Technology Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

13,247

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Lo Concèpte

A prepaus de Gui Ba Fang Embalatge de Baijiu

Gui Ba Fang es un concèpte d'embalatge per un spiritós baijiu chinés. La concepcion se basa sus l'art e l'istòria de la dinastia Tang. Lo tèma s'inspira del racònte de l'emperaire Tang qu'acuelh d'òstes venents de nombrosas contradas. Una calligrafia tradicionala, de gravadura de sagèls e de motius de las frescas de Dunhuang son aplicats sus la bóstia de present e sus la botelha. La botelha de ceramica octogonala evòca un acuèlh que ven de totas las direccions. Dins la bóstia, una illustracion mòstra l'emperaire en tot recebre sos òstes. La bóstia e la botelha pòdon èsser gardadas e reutilizadas coma objèctes decoratius.

La Reconoissença

A prepaus del A' Design Award de Bronze

Gui Ba Fang Embalatge de Baijiu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Gui Ba Fang Embalatge de Baijiu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Gui Ba Fang Embalatge de Baijiu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensions e Embalatge: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Etiquetas: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Tecnologia de Produccion: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Desaffo de Dissènh: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Recèrca: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspiracion: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Durada del Projècte: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Flux Operacional: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Membres de l'Equipa: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Crèdits d'Imatges: Zhang Yanhui
Zhang Xintong
Wang shijie