Ocean Blue Embalatge de Bevenda Alcoolica per Jingzhang Xiao and Dongyan Ruan

Lo dissènh Ocean Blue Embalatge de Bevenda Alcoolica per Jingzhang Xiao and Dongyan Ruan es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2023

Ocean Blue Embalatge de Bevenda Alcoolica

per Jingzhang Xiao and Dongyan Ruan

Client : Jiangsu Yanghe Distillery Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

20,223

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Colors

Lo Concèpte

A prepaus de Ocean Blue Embalatge de Bevenda Alcoolica

Ocean Blue es un design d'embalatge per un alcòl baijiu. La botelha seguís las proporcions de la espirala de Fibonacci, balhant una forma equilibrada e dinamica, aisida de téner e de dobrir. La partida superiora es acabada amb belugas doradas que rapèlan la sabla de la plaja, mentre que la partida inferiora es colorada en blau marin. La litografia sus placa de coire, la fabricacion en uèlh de cat e l'estampatge son emplegats per melhorar la textura de la susfàcia. La bóstia exteriora es facha en carton gris amb un interior en carton blanc, un coissinet d'espuma e un blister tissat. Un sistèma de codis ligacha cada botelha, bóstia e caissa per ajudar a protegir lo produch contra la contrafaçon.

La Reconoissença

A prepaus del A' Design Award de Bronze

Ocean Blue Embalatge de Bevenda Alcoolica a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Ocean Blue Embalatge de Bevenda Alcoolica siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Ocean Blue Embalatge de Bevenda Alcoolica satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimensions e Embalatge: 140mmx115mmx320mm，
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnologia de Produccion: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Desaffo de Dissènh: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Recèrca: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiracion: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Durada del Projècte: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Flux Operacional: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Membres de l'Equipa: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin