Jundao Guiniang Embalatge de Baijiu per Liang Chen

Lo dissènh Jundao Guiniang Embalatge de Baijiu per Liang Chen es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2023

Jundao Guiniang Embalatge de Baijiu

per Liang Chen

Client : Shanghai Guijiu Group Co., Limited.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

26,821

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Lo Concèpte

A prepaus de Jundao Guiniang Embalatge de Baijiu

Jundao Guiniang es un design d'embalatge per un esperitós chinés Baijiu de nauta gamma. La botelha exagonala de ceramica blanca es decorada amb una pintura tradicionala chinesa a la tinta, aplicada per cuècha d'esmalt. L'auròla doça de la pintura evòca montanhas e rius e fa referéncia a l'environament natural de la zòna de produccion. Un procediment de dauratge dessenha lo relèu de la region d'origina en fines jaças. Lo bochon daurat a la forma d'un sagèl personal e se pòt gardar coma ornament. Lo design exprimís la cultura chinesa, lo respècte de la natura e la valor de la tradicion.

La Reconoissença

A prepaus del A' Design Award d'Argent

Jundao Guiniang Embalatge de Baijiu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Jundao Guiniang Embalatge de Baijiu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Jundao Guiniang Embalatge de Baijiu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensions e Embalatge: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Etiquetas: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Tecnologia de Produccion: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Desaffo de Dissènh: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Recèrca: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiracion: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Durada del Projècte: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Flux Operacional: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Membres de l'Equipa: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Crèdits d'Imatges: Creative Director：Chen Liang