Mushroom Coffee Embalatge Alimentari per Yuxi Liu

Lo dissènh Mushroom Coffee Embalatge Alimentari per Yuxi Liu es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2023

Mushroom Coffee Embalatge Alimentari

per Yuxi Liu

Client : Usee

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

18,660

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Mushroom Coffee Embalatge Alimentari

Station Market es una marca de cafè de fòngas. Lo client causís Station Market perque pòt obténer de nutriments e de coneissenças sus lo cafè de fòngas amb un gost fantastic. A diferéncia del cafè regular que pòt contribuir a l'angoissa e a l'insomnia, l'apondon de fòngas a mai d'avantatges per la santat. L'embalatge de Station Market es conceput amb de motius abstraits de textura de marbre e de colors extraits del cafè. I a quatre sabors: Chaga, Reishi, Cordyceps e Turkey Tail. Las diferentas fòngas an diferenta valor nutritiva per respondre als besonhs dels clients.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Mushroom Coffee Embalatge Alimentari a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Mushroom Coffee Embalatge Alimentari siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Mushroom Coffee Embalatge Alimentari merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions e Embalatge: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Etiquetas: Packaging, Food, Natural, Healthy
Tecnologia de Produccion: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Desaffo de Dissènh: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Recèrca: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiracion: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Durada del Projècte: Jan 2021- May 2021
New Yorl, USA
Flux Operacional: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Membres de l'Equipa: Yuxi Liu